Ülemiste Shopping and Entertainment Centre has recently unveiled several new international fashion stores and distinctive dining options. In addition, many well-loved older favourites have reopened following renovations.
In the past few months, Ülemiste Centre has welcomed the fashion and accessories store Watch Wear, the high-quality clothing brand Roy Robson, and the Korean and Japanese cosmetics store Glow Station. New dining places include The Dog House, offering gourmet hot dogs, and the popular candy shop Candy POP. The beloved lingerie store Triumph and the luxury jewellery retailer Swarovski have also reopened. Trampolino has undergone renovation, adding new attractions such as laser tag in addition to trampoline activities.
Guido Pärnits, the manager of Ülemiste Centre, confirmed that the new brands were carefully chosen and eagerly anticipated. “The development of Ülemiste Centre is closely linked with strategic property management and continuous renewal,” he said. Pärnits added that the aim of Ülemiste Centre is to provide visitors not only with top brands but also with modern and functional space solutions that meet contemporary expectations. “The new brands strengthen Ülemiste’s position as the most popular shopping centre, while also adding value to the entire region,” Pärnits stated.
Among the new arrivals, Pärnits highlighted Watch Wear, which focuses on sustainability by selling products made from eco-friendly materials and adhering to fair trade principles. “Our values regarding responsible business practices align with Watch Wear’s, so it is gratifying to have such a store in our shopping centre,” Pärnits added. He also emphasised Roy Robson, which complements Ülemiste’s brand selection with a range of modern and timeless menswear and womenswear.
According to Eliis Pints, Marketing Manager of Watch Wear, the store is a unique lifestyle boutique distinguished by its curated selection of brands and products. “Our goal is to offer sustainable, high-quality, and thoughtfully designed products, while also supporting fair trade. At the Ülemiste store, we focus on timeless designs, including outerwear, backpacks, sunglasses, wallets, and gift ideas that reflect Scandinavian minimalism. Although the name might suggest otherwise, Watch Wear is a local Estonian company drawing inspiration from Scandinavian street stores,” added Pints.
“In addition to the new stores, we also support existing tenants who continually develop their services and products, offering customers a broader selection and an improved shopping experience,” Pärnits affirmed. Trampolino’s expanded trampoline centre now features laser battles. The latest attractions, such as the LASER TAG birthday room and laser gaming area, bring a new level of excitement to the centre, providing active entertainment for both children and adults. “We are the only major shopping centre where entertainment comprises a significant portion – 10% of the space. We are pleased that Trampolino’s new expansion supports the growth of the entertainment component of Ülemiste Centre,” added the centre’s manager.
The newly renovated Triumph store at Ülemiste now boasts an even more impressive collection of products, along with highly professional customer service. The Swarovski store, which opened at the start of last year, now offers an even greater selection of products, with the latest collections always on display.
