Imaginarium – the most beautiful toy store in the world?
Imaginarium is so much more!
It is the most specialized chain of toy stores in the world with 340 outlets in 30 countries and offers education, entertainment and the highest quality and safety guarantees for parents and children.
Society Imaginarium, S.A. was founded on October 7, 1992 and its founders were professionals with extensive experience in toys and trade. Félix Tena Comadrán, the current President of the Society, has chaired it since its inception.
Right from the start, we at Imaginarium have set ourselves two main goals:
First, make sure your kids have more and better fun.
Second, and not least, to promote the development and learning of children of better quality.
As a result, our company strategy has been based on values that significantly differentiate us from our competitors and provide great value to our customers (or “guests” as we like to call them).
Educational value
Entertaining value
Without gender discrimination
No aggressive content
In addition, Imaginarium products have been awarded the Itsmagical Warranty, which certifies the teaching of values to children – both educational and social – and forms an exclusive collection that is updated twice a year.
In this way, our company laid the groundwork for the development of a whole new concept of a specialized, expert-led store, as well as a new, efficient product placement concept that maximizes all technology applicable to retail needs.

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